Skip to main content
Stay in touch

Case study:

Jaffa Crvenka

Since 1975, Jaffa Crvenka has been bringing sweet moments into the lives of young and old alike. With iconic treats such as the famous Jaffa Cakes and Munch Mallow, along with a wide range of cookies, wafers, and chocolate snacks, Jaffa Crvenka has become a symbol of quality, innovation, and authentic craftsmanship.

0

Operator

0

Efficiency


Engineering the future, together

To realize their ambitions, Jaffa Crvenka has joined forces with Royal Houdijk as a trusted partner in their success. In this case study, we take you behind the scenes—sharing the challenges they faced and the results they achieved.

Royal Houdijk cookiebot revolutionized

Modern efficiency, timeless taste

The objective of this project was to modernize and automate the existing Munchmallow production line while ensuring minimal disruption to ongoing operations. A key focus throughout the process was to maintain the smooth continuity of production, so that consumers could continue enjoying their favourite treat without interruption.

In close partnership with Jaffa and up- and downstream partners, we successfully preserved the iconic quality and unique character of the classic Munchmallow. The result is a state-of-the-art production line that not only increases efficiency and reliability but also safeguards the heritage of one of Serbia’s most beloved confectionery products.

Precision, hygiene, performance

The Houdijk Capper SR sets the benchmark for high-quality depositing and sandwiching. With optional Vision Selector integration, it offers advanced features like lane balancing, No Product–No Deposit, and full repeatability.

Designed to the highest international food safety standards, it ensures uncompromised sanitation, maximum performance, and reliability. Its advanced manifold technology effortlessly handles Munchmallow and indulgent fillings such as chocolate, creams, and jams - giving Jaffa the versatility to delight consumers with new flavors and formats while upholding the highest quality and efficiency.

Royal Houdijk cookiebot revolutionized
Royal Houdijk icons bullets
Royal Houdijk quote

Aleksandar Petković

Chief of Engineering and Investments
Committed to Success

We would like to thank the team of Jaffa Crvenka for their highly professional approach. From day one, everyone demonstrated absolute commitment and dedication to making this project a success. Through extensive deposit trials, we ensured reliability and performance from the very beginning.

As a result, the installation and commissioning of the line went smoothly - and the successful outcome came as no surprise.

Royal Houdijk - Trusted partner

At Royal Houdijk, we deliver turnkey solutions from engineering to installation and commissioning.
Our team manages every detail with a focus on safety, quality, reliability and efficiency. That's how we make complex projects clear and efficient. 

Guided by precision, dedication, and innovation, our team of experts strives to deliver a seamless experience, always ensuring that every project is successfully completed to the highest standards of quality.

Ready to start your next project? Get in touch with us today.

Royal Houdijk customer case logo

Contact us to find your perfect solution

Looking for the right system for your processing and packaging needs? Contact us and find the perfect solution for your products.