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Royal Houdijk unveils renewed visual identity

September 19, 2025 Vlaardingen, The Netherlands

In today’s ever-evolving market, it is essential to remain relevant while staying true to our core values. With this in mind, we undertook a careful review of our brand appearance to ensure it continues to reflect who we are and where we are heading. 

Same identity, new look

Royal Houdijk never stands still. For over 100 years, we have been driven by innovation, constantly reinventing ourselves along the way. Our focus has always been on engineering excellence, resulting in some of the most advanced and effective solutions on the market today.

With all this innovation, the time had come to take a fresh look at our brand. And that’s exactly what we’ve done for the past few months.

The result is a renewed brand identity that builds on our strong foundation while presenting a modern, forward-looking image. It represents both continuity and progress, and we are proud to share this transformation with you.

In the video below, we take you behind the scenes to explore the why, the process, and the final result.

What to expect?

We will continue doing what we’ve always done and remain the trusted partner you know us to be.

At the heart of our mission lies pick. pack. perform.: our commitment to deliver innovative robotic solutions that transform the bakery industry. We develop smart systems that pick with precision, pack with efficiency, and perform with reliability. Driven by innovation and dedication, we partner with our customers worldwide to ensure their bakeries operate at the highest level of excellence.

Moving forward, we will share our knowledge and systems even more actively with the world - fulfilling our mission and creating real impact for our customers.

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